Merlaud PA Systems Seminar at WAV Global

WAV GLOBAL (AudioWAV Media Inc.) recently held for its technical team a training seminar on the Principles of Merlaud Public Address Systems, conducted at WAV’s main office at Laguna Technopark, Binan. The seminar was done in partnership with Merlaud China, headed by...

To Scent or Not

A new store opens, the shop looks great, the colors good, the lights warm at a glance it looks promising. I step inside look around, walk thru the ailse, check the displays, hmmm. My senses start ticking, I hear faint music, I can hardly can make out what’s playing. I...

The Power of Localization

Global brand, local market. Global standards, local feel. Welcome to the era of Global business going local. Businesses who don’t realize this are in for an awakening. I see big giant brands forced and were given a run by locals. A big giant hamburger brand loosing...

Pause Before Dumping It

A fine dining restaurant that plays rap music. A teenage retail store with songs that has lyrics about sex and violence. An Upscale Shoe store that has noisy rock music from an employee. Hotel lobby playing pop music, the list goes on. In my years of travelling, I see...

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