CEO’s Blog

Articles & Blog Posts by our CEO

To Scent or Not

A new store opens, the shop looks great, the colors good, the lights warm at a glance it looks promising. I step inside look around, walk thru the ailse, check the displays, hmmm. My senses start ticking, I hear faint music, I can hardly can make out what’s playing. I...

The Power of Localization

Global brand, local market. Global standards, local feel. Welcome to the era of Global business going local. Businesses who don’t realize this are in for an awakening. I see big giant brands forced and were given a run by locals. A big giant hamburger brand loosing...

Pause Before Dumping It

A fine dining restaurant that plays rap music. A teenage retail store with songs that has lyrics about sex and violence. An Upscale Shoe store that has noisy rock music from an employee. Hotel lobby playing pop music, the list goes on. In my years of travelling, I see...

WAV Blogs

Took me a while to start a blog site. You might ask why now? Why not? Life in the 80s was simple then, you want to talk to someone you either go to his house or call the landline. Now with the advent of connectivity, phones like shrunked computers are that powerful....