Executive Team

Meet WAV’s Executive Team

CARLOS JOSE G. HINOLAN
President, Chief Executive Officer, Chairman and Director

With almost 30 years of industry experience, Carlos pioneered Sensory Branding in the Philippines with AudioWAV Media Inc. This enterprise continues to expand with new technology and systems throughout the country and across Southeast Asia.

MARY LANIE JOIE SICANGCO
Vice President

Mary Lanie now serves as the Vice President for Purchasing, Procurement, and Music Licensing at AudioWAV Media Inc. She holds nearly 10 years of experience and knowledge working with the company.

MA. OPHELIA G. HINOLAN
Chief Finance Officer

Planning, budgeting, and implementation are no strangers to Ophelia, who holds over 30 years of financial management experience. After being exposed to all relevant areas of finance accounting, as well as some human resource aspects, she now joins AudioWAV Media Inc as the Chief Finance Officer.

GENEVIEVE R. HERNANDEZ
Human Resource & Admin. Director

For almost two decades, Genevieve has defined proficiency in Human Resources and Administration. With her advocacy on team work and leadership
as the Human Resources & Administrative Director for Audiowav Media Inc., her aim is to implement effective HR strategy into gear, ensuring productivity and maximum success to all departments. Thus, strengthening support and helping determine ways to achieve the company’s mission and vision.

CATHERINE L. PALERMO
Corporate Sales Director

Catherine’s passion for sales and business strategy, and process improvement have been the cornerstones for her 15+ years working in different industries. With her business proficiency skills as well as her exposure to managing senior leadership, she is now the Corporate Sales Director spearheading the sales process and the Sales team of AudioWAV Media Inc.

YOLANDA O. MARIANO
Channel Sales Director

With over 26 years of combined work experience in the fields of Telecommunication, Computer Systems Technology Industries, and Publications, Yolanda Mariano brings her expertise to the advertising industry. She is now the Channel Sales Director at Audiowav Media Inc., with the main responsibility of directing and overseeing the organization’s short-term and long-term channel sales goals.

WENNIEFREDA R. TUBESA
Operations Director

With over 25 years of experience in Quality Control and Compliance, Inventory Management, and Sales Profit and Loss, Wenniefreda has shown her expertise in the field. As WAV’s Operations Director, she manages the operations department and handles the logistics and distribution of all AudioWAV products.

CARLO D. CASTANEDA
Operational Effectiveness Manager

With more than 9 years of solid experience in financing and accounting, business process analysis, process improvement and project management, Carlo handles WAV’s work stream status reports and liaising with other lines of business to achieve common implementations.

RENE C. DULGUIME
Senior IT Manager

Rene is WAV’s first tech expert, holding over two decades of industry experience and intimate company knowledge. Along with CEO Carlos Hinolan, he pioneered the development of the proprietary AudioWAV Media System (AWMS) from the ground up and continues to innovate, improve and add atmospheric branding systems to the proprietary mix.

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