Mercury Drug Radio

Mercury Drug partners with WAV Global, for the biggest Point of Purchase Radio in the Philippines.

Point of Purchase Radio

There are more than 1,200 Mercury Drug stores in the country. It is the leading Drug store in the Philippines.

Mercury Drug airs music and information in its stores. Safety Protocols and messages for its customers.

About

AWMS Technology

Mercury Drug Radio uses the Patented AWMS Technology by WAV. It allows for consistent Ad and music playback via state of the art remote management and industrial audio hardware.

Point of Purchase Significance to Marketers.

Enhancement of Advertising Campaigns

POP programs cannot substitute for broad-reaching media advertising.

However, they can reinforce and remind consumers about the advertising messages they have seen before entering a store.

Linking in-store POP with external campaign media can close the loop at the point of sale by engaging and influencing target audiences to purchase.

Enduring & Affordable

POP advertising material can endure for a month or more in store.

When compared to other forms of media eg. TV, radio, print, or digital media, it is enduring and very cost-effective, especially when you consider the number of shoppers that are directly influenced to purchase by POP material during a promotion.

Trade & Retail Sell Through to Consumers

POP programs focus on the consumer but also provide a service to the trade in that they expediate product sell-through – increasing sales volume and profitability.

POP promotions are generally well-received by independent retailers as they add ‘theatre’ to stores at no additional production expense to them.

Point of Purchase Radio

There are more than 1,200 Mercury Drug stores in the country. It is the leading Drug store in the Philippines.

Mercury Drug airs music and information in its stores. Safety Protocols and messages for its customers.