Head of Sales, Jj Sison  and PRA Secretary General Ms. Evelyn Salire

Head of Sales, Jj Sison and PRA Secretary General Ms. Evelyn Salire

The Philippine Retail Association or PRA partnered with WAV Atmospheric Branding (audioWAV Media Inc.) to give participants, exhibitors, and visitors a new experience at this year’s National Retail Conference and Stores Asia Expo or NRCE at the SMX Convention Center in Pasay City, Metro Manila on August 7 and 8.

The prestigious event will feature the PRA’s very own NRCE Radio, a customized radio program produced by WAV with relevant information and trivia about the NRCE and playing conducive event and convention music. NRCE Radio is a product of WAV Atmospheric Branding’s popular WAV Customized Audio Programming System or CAPS service.

To further enhance the experience, WAV installed its vaunted WAV Atmospheric systems and signature fragrances in strategic locations. Participants, exhibitors, and visitors are treated to invigorating fragrances as they enter and leave the convention and exhibit halls.

Attendees of the 2013 NRCE are in for an elevated experience courtesy of WAV and PRA. Ms. Evelyn Salire, PRA Secretary General, comments that she and her group are excited to see the impact of these two completely new features of the NRCE as these elevate the mood, tone, and atmosphere of the event to a whole new level.