SM Cinema will soon re-create a new cinema experience for every movie fan throughout the country with SM Cinema Radio. SM Cinema Radio will be the first cinema radio network in the Philippines. Playing in 35 SM Cinemas and IMAX lobbies nationwide, SM Cinema Radio will bring into being a cinematic soundscape that will not only entertain movie goers with the trendiest tunes but also inform them of the hottest movie news, shows, and audio trailers. Combining the genius of cinema innovation such as Winema, the first interactive cinema in the Philippines and Asia, SM Cinema Radio will surely make every leisurely step to the box office, a walk to remember.

Initiated by SM Cinema’s Assistant Vice President for Sales and Marketing Allan Florendo and Marketing Manager Maan Lopez, SM Cinema Radio is part of a concerted effort to inspire Filipinos of all ages to go, witness, and experience the future of cinema. SM Cinema Radio is powered by audioWAV New Media Specialists, the premiere sound and scent design provider and with offices in the Philippines, Singapore, Australia, and the US. SM Cinema Radio makes ‘going to the movies’ sound even better.