AUDIOWAV Media Inc. joins this year’s National Retail Conference and Stores Asia Expo, providing atmospheric branding to the exhibit particularly at the event’s main pop-up store.
The SMX Convention Center at the Mall of Asia, Pasay City will house The National Retail Conference (NRCE) and Stores Asia Expo on August 10 to 11, 2016 – its 23rd year – carrying the theme “Shifting Gears in Retail: Consumption in the Digital Age”. Movers and shakers of the retail industry in the country will come together for this 2-day conference and business event, where the latest products and technology will be showcased, and business knowledge and the best industry practices will be exchanged. WAV’s Atmospheric Branding will provide the in-store music and messaging, dynamic digital media signage, and customized ambient scenting to the 4-component pop-up store of the event which features a café, a spa, a gadget store, and a fashion retail store.
WAV Atmospheric Branding has been present at the NRCE for the past two years, providing scenting for the entire venue, and producing the public announcement spiels heard throughout the event. “We’re excited to once again be a part of this big event, as it spells opportunities not only for us, but also greater branding opportunities for more brick-and-mortar stores in the country,” says JJ Sison, one of WAV’s sales managers. “Our continued patronage of the event also strengthens the partnership we have with the Philippine Retailers Association.”
Since 2003, AudioWAV Media Inc., has been one of the country’s premiere providers of atmospheric branding, serving nearly 180 clients with 2,000 brick-and-mortar stores nationwide. Customized in-store music and messaging, digital media signage, and customized ambient scenting have helped many establishments boost their branding, banking on the science of sensory marketing to make strong connections with their customers.