Global health contagion brought by the Covid-19 pandemic is redefining businesses and business leaders worldwide. The other choice in these trying times is bankruptcy.
Over a decade ago, Wav Global started out its operations providing customer experience solutions for stores and business establishments through its sensory branding using the company’s own proprietary software and hardware. Sensory branding creates customer experiences that influence the customers by sight, noise, touch, taste and smell and encourage the customers to purchase goods and services.
Going beyond sensory branding, WAV Global transformed stores and business establishments into intelligent venues connecting customers to the stores and business establishments through its point-of-purchase advertising platform. This platform monetizes the airspace in the client-stores and business establishment by enabling advertisers to connect to the consumers right there at the points of purchase.
Covid-19 pandemic is the defining global health crisis of our time and the greatest challenge earthlings have faced since World War II. Since its emergence in Asia late last year, the virus has spread to every continent except Antarctica. But the pandemic is much more than a health crisis, it is also an unprecedent socio-economic crisis. Stressing every one of the countries it touches, it has the potential to create devastating social, economic and political effects that will leave deep and longstanding scars.
Lock-down, enhanced and general community quarantines – whatever term is being used to describe the current state of home confinement of Filipinos that is being imposed on all communities in Metro Manila, all over Luzon and some parts of Visayas and Mindanao – the mobility and health and hygiene situations cannot be helped. These are to fight off the deadly Covid-19 pandemic that is currently ravaging many countries across the globe into confusion and disruption and businesses into bankruptcies.
The paradigm shift – WAV Global to provide mobility and health and hygiene solutions
For WAV Global’s bread-and-butter subscription-and-fee-based sources of revenues, sensory branding and point-of-purchase advertising platform are now in limited operations. Faced with very slow business activities brought by the health contagion, a number of existing clients; in mall and hotel operations, quick-service-restaurants space and other retailing stores handling fast moving consumer goods; opted either to reduce or suspend operations due to social distancing. However, Mercury Drug, the country’s trusted and caring health and wellness partner with a vast network of more than 1,200 stores nationwide, continued to be WAV Global’s major client even at these trying times.
This health contagion compelled WAV Global to effect fundamental changes in its business activities. Backed by WAV Global’s advanced technological capabilities as a pioneering domestic technology company, it is now focusing in providing Filipinos their needed mobility and health and hygiene solutions. These solutions will help out our countrymen in pandemic times like these.
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